Ideas worth the time they take.

Written to be argued with. Published in full, with no gate and nothing to download.

The hidden cost of low ownership.

Nothing fails. Everything just takes longer, costs more attention, and needs someone to chase it.

By the time a project is in trouble, the behaviour that put it there is a great deal older than the problems it is producing.

Engagement scores tell you how people feel about last quarter. Behaviour tells you what next quarter will look like.

When the first draft of the thinking is free, the scarce behaviour becomes knowing which draft to trust.

Patterns are not personality traits held by many people. They are local adaptations that turned out to work.

One asks who someone is. The other asks what happened. Only the second can be improved on purpose.