Terms of Service

• Behavioural assessment methodology delivered to team members
• Anti-pattern identification, classification, and severity scoring
• Team behavioural heatmaps and visual analytics dashboards
• Report generation with anti-pattern details, financial impact modelling, and antidote frameworks
• Industry benchmark comparisons based on anonymised Benchmark Data
• Intervention playbooks and antidote methodology documentation

We aim for maximum uptime but do not guarantee uninterrupted availability. Planned maintenance windows will be communicated in advance where practicable. We reserve the right to modify, suspend, or discontinue features at any time with reasonable notice.

To access the Platform, you must create an account with accurate, current, and complete information. You are responsible for maintaining the accuracy of your account information and updating it promptly if it changes.

You are solely responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You must:

• Use a strong, unique password and not share login credentials with others
• Notify us immediately at hello@thebimethod.com if you become aware of any unauthorised access
• Not permit others to access the Platform through your account

If you create an account on behalf of an organisation, you represent that the organisation authorises you to do so and accepts these Terms. The organisation is responsible for all users accessing the Platform under its account.

• Subscriptions are billed in advance on a monthly or annual basis as selected at sign-up
• You authorise us to charge your payment method automatically at the start of each billing period
• Prices are stated exclusive of VAT. VAT will be added where applicable under UK or EU law

All subscription fees are non-refundable except where required by law. If you cancel mid-period, you retain access until the end of the paid period. No pro-rata refunds are issued for early cancellation.

If a payment fails, we will notify you and allow a grace period of 7 days to update payment details. After this period, your account may be suspended. Data will be retained during suspension for 90 days, after which it may be permanently deleted.

All intellectual property in the Platform — including the behavioural anti-pattern library, methodology documentation, antidote frameworks, assessment questions, benchmark data, software, code, design, and brand assets — is owned by or licensed to The BI Method Ltd and is protected by copyright, trade mark, database rights, and other intellectual property laws.

Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Platform for your internal business purposes during your subscription period.

You retain ownership of Assessment Data generated on the Platform by or for your organisation. By using the Platform, you grant BIP a limited licence to process your Assessment Data to provide the Services, and a perpetual, irrevocable, royalty-free licence to include anonymised, aggregated, de-identified derivatives of your data in the Benchmark Dataset.

If you submit feedback or suggestions regarding the Platform, you assign all rights in such feedback to BIP. BIP may use feedback freely without obligation or compensation.

Our Privacy Policy governs the collection, use, and processing of personal data. By using the Platform, you agree to the Privacy Policy, which is incorporated into these Terms by reference.

In relation to Assessment Data collected from your team members, BIP acts as a Data Processor and your organisation acts as the Data Controller. A Data Processing Agreement (DPA) governing these roles is available via the link in our website footer. By entering into a paid subscription, you confirm that you have read and accepted the DPA.

BIP builds a proprietary Benchmark Dataset consisting exclusively of anonymised and aggregated data. No individual responses and no data identifying a specific organisation are included. The anonymisation process is irreversible. Your use of the Platform constitutes consent to the inclusion of anonymised, aggregated derivatives of your Assessment Data in the Benchmark Dataset.

The Platform is a data and analytics tool. BIP's outputs do not constitute legal, HR, psychological, medical, or professional advice. Decisions about individuals, teams, or organisational structure should not be made solely on the basis of Platform outputs.

BIP's total aggregate liability for all claims arising under or in connection with these Terms shall not exceed the greater of: (a) the total subscription fees paid by you to BIP in the 12 months preceding the claim; or (b) £500.

Nothing in these Terms limits or excludes BIP's liability for: (a) death or personal injury caused by BIP's negligence; (b) fraud or fraudulent misrepresentation; (c) any other liability that cannot be excluded by law.

You may cancel your subscription at any time through your account settings. Cancellation takes effect at the end of the current billing period.

We may suspend or terminate your access immediately, without notice, if you have materially breached these Terms, your use poses a security or legal risk, or we are required to do so by law.

• Your identifiable Assessment Data and Reports remain accessible for 90 days from the termination date
• After 90 days, identifiable data is permanently deleted from active systems
• Anonymised, aggregated derivatives already in the Benchmark Dataset are not subject to deletion
• You may request a data export within the 90-day window by contacting us

These Terms are governed by and construed in accordance with the laws of England and Wales.

Before initiating formal proceedings, both parties agree to attempt to resolve any dispute through good-faith negotiation for 30 days from written notice of the dispute.

Any dispute not resolved by negotiation shall be subject to the exclusive jurisdiction of the courts of England and Wales. For EU-based consumers, nothing in these Terms affects your right to bring proceedings in your country of domicile or to rely on mandatory consumer protection laws.